I had the opportunity to teach my first-ever design masterclass for a group of emerging creatives through The Alliance For Media Arts + Culture’s Arts2Work Multimedia Graphic Design Program.

Are you thinking about elevating your business with a professional brand identity? Whether you’re starting from scratch or refreshing an existing brand, this guide will help you understand what to expect and how to choose the perfect designer for your needs!

When creating a brand for your business, your may hear the term “Brand Identity” thrown out and be wondering — what exactly is a Brand Identity? A Brand Identity is the visual manifestation of your Brand’s strategy.