
Curation of notes and resources
The Journal
She Builds Us Instagram Live: Passion vs Purpose
I went live with She Builds Us Agency to talk about my journey as a multidisciplinary creative, balancing a full-time career, building The Essentielle Studio, and staying rooted in purpose through it all.
Visual Voice: How Color & Typography Define a Brand’s Tone
I had the opportunity to teach my first-ever design masterclass for a group of emerging creatives through The Alliance For Media Arts + Culture’s Arts2Work Multimedia Graphic Design Program.
CanvasRebel Magazine Feature
Our Founder, Alexandra, was featured on CanvasRebel magazine!
VoyageBaltimore Magazine Feature
Our Founder, Alexandra, was featured on VoyageBaltimore magazine!
Your Guide to Finding the Perfect Brand Designer
Are you thinking about elevating your business with a professional brand identity? Whether you’re starting from scratch or refreshing an existing brand, this guide will help you understand what to expect and how to choose the perfect designer for your needs!
All You Need to Know About Brand Identity
When creating a brand for your business, your may hear the term “Brand Identity” thrown out and be wondering — what exactly is a Brand Identity? A Brand Identity is the visual manifestation of your Brand’s strategy.
How To Setup A Client Portal Using Trello
In this video, I'll be giving a breakdown of how I set up the client portals that I use for my design projects using Trello.com…
Advice for Creatives with a 9-5
Here’s some full transparency: I would be lying if I said I would want to completely quit working a full-time career and run my business full-time…
Why You Need A Contract & What To Include In It
So you have a client that you're doing work for and then suddenly you run into some issues. Maybe they want you to do more than what you both agreed on. Or they haven't been very responsive which causes you to spend more time than you wanted on their project. Or worse, they run off and do not pay you for the work did!
3 Things My 9-5 Has Taught Me For My Business
Something unique about The Essentielle Studio is that along with running the studio, our head designer also works full-time. Although it can be a lot to handle sometimes, I have learned so much that I have been able to implement more into my own business.