Studio Offerings

Strategic visual solutions that bring your visions to life

Visual design that inspires

At Essentielle Studio, we are passionate about empowering entrepreneurs to feel confident and empowered in showcasing their unique brands to the world. We believe that each brand has a unique story to tell, and we are here to help you amplify that narrative. Through our creativity and expertise, we empower you to communicate your brand's values, mission, and purpose effectively, resonating deeply with your audience. We understand that as a woman entrepreneur, your business is not just a means of generating income but also a platform to create positive change. That's why our goal is to help tailor a visual solution that effortlessly connects you with your target audience. Whether it's designing a captivating logo, creating a stunning website, or developing a comprehensive branding strategy, we are here to bring your vision to life.

Studio Offerings

BRAND IDENTITY Design

The Essentials

Combining strategic design and visual storytelling, we help you craft a unique identity that captures your brand’s essence and leaves a lasting impression. This service is perfect for entrepreneurs and creatives looking to elevate their visual impact and brand recognition.

Starting at $3,000 | Timeline: 4-6 weeks

  • Brand Identity

    • Brand Clarity Workshop & Creative Consulting

    • Creative Direction

    • Custom Logo Suite

    • Curated Color Palette + Brand Fonts

    • Brand Guidelines Manual

    Branded Material

    • 1 choice of the following collateral:

      • Business Card

      • Email Signature

      • Social Templates (5)

Brand & Website Design

The Signature

For entrepreneurs and creatives seeking the complete package to bring their vision to life, we’ll help you define your unique brand identity, create a striking visual aesthetic that reflects your essence, and develop a digital platform that showcases your talents and passions to the world.

Starting at $7,000 | Timeline: 8-10 weeks

  • Band Identity

    • Brand Clarity Workshop & Strategy Consulting

    • Creative Direction

    • Custom Logo Suite

    • Curated Color Palette + Brand Fonts

    • Brand Guidelines Manual

    Web Design & Development

    • 4-5 Page Website Design + Development (Squarespace)

    • Website strategy

    • Basic Copywriting

    • Recorded Walkthrough & Tutorial

    • Post-Launch support

ongoing support

Design Retainers

Looking for on-going design support? With our Design Retainer Service, you’ll have a dedicated design support ready to handle all your branding and marketing needs. No delays, no guesswork—just consistent designs delivered on your schedule!

Starting at $1000/month

  • Details:

    • 15-20 hours per month

    • 1-hour monthly strategy call

    • 2-4 day turn around time

    Available Services:

    • Visual Identity updates

    • Website graphics and maintenance

    • Social Media Graphics

    • Presentation slides

    • and more!

    Package Tiers:

    • 10 hours - $1000

    • 15 hours - $1750

    • 20 hours - $2300

    *Retainers require a 2-month minimum for booking

for New Businesses

Brand Intensive

Just getting started? Our Brand Intensives are perfect for new business owners who want a simple, polished visual identity to jumpstart their branding journey while making an impact—without the overwhelm.

Starting at $1,900 | Timeline: 1-2 weeks

  • Visual Identity

    • 1 Primary Logo and 1 Sub Mark

    • Curated Color Palette + Brand Fonts

    • Brand Style Board

For new businesses

Starter Essentials

Have your business up and running in no time! Through this service we curate a visual identity that speaks to your brand’s values and design a sleek, functional landing page that gets you online fast! Perfect solution for new entrepreneurs who need a simple, strong brand foundation without the complexity.

Starting at $2,800 | Timeline: 3-4 weeks

  • Visual Identity

    • 1 Primary Logo and 1 Sub Mark

    • Curated Color Palette + Brand Fonts

    • Brand Style Board

    Web Design & Development

    • 1-Pager Website Design + Development (Squarespace)

    • Basic Copywriting

    • Recorded Walkthrough & Tutorial

NEED SOMETHING ELSE? Reach out to us to Inquire about special projects!

Our Process

We understand building your brand’s visual presence can be daunting. That's why we've simplified the process into 3 easy steps.

1 | Discover

Establish Your Foundation 

First, we start with building your visual strategy for your business. Then, through close collaboration, we will work to establish your brand foundation by understanding your business's brand positioning, ideal audience, and ideal visual presentation.

2 | Design

Create Your Essentials

After we’ve established your brand’s foundation, we dive into the conceptualization of your brand’s visual identity to curate unique visuals that will bring your vision to life. Through thoughtful rounds of refinement, we will tailor your brand to perfection!

3 | Deliver

Implement Your Visuals

Once we have curated all your essentials, it’s time to prepare for delivery! We will help you get ready to showcase your new branding by curating all your project deliverables and setting you up with the necessary resources for your success.

Client love

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

Frequently Asked Questions

Have another question? Send us an email at hello@theessentiellestudio.co.

  • Yes! We know that branding is an investment in your business and want to make this process easily accessible. Every project is put on a payment plan. Number of payments is determined by project timeline. A non-refundable deposit is required for booking.

    *Licensed ownership of project assets will be granted after payments are complete.

  • Project start dates are dependent on studio availability. We currently require a minimum of 2-3 weeks in advance for booking. Please fill out the client application/reach out early to learn about our current project openings.

  • After submitting an inquiry form, we’ll schedule an initial discovery call to talk about you, your business, and your branding needs. After the call, if we’re a good fit, we’ll send over a proposal with a custom quote based on our discussion. If you would like to accept the proposal, then we’ll move forward with signing your contract and collecting your initial deposit.

  • In general, you MUST have the basics of your brand concept established (what you do, why you're doing it, who you want to target, etc.) as we cannot create a brand strategy for you without these key details.

    A hired photographer and/or copywriter may be needed for brand photos and copywriting respectively. We recommend working with a copywriter for web copy for the best results. If you choose to work with a copywriter, please be sure that they are booked PRIOR to booking our design services as design builds off of established copy/messaging. If you choose to opt out please note that we only offer basic copywriting.

  • Yes, under certain circumstances. Upon chatting through our discovery call, we will assess your current branding and assets to see if we are able to work with them. We would require that all branding and brand photography be complete in order to pursue this service.

  • At this time, we use Squarespace for our web design process.

NOW BOOKING

Through intentional strategic design, create a visual experience your audience can’t live without.

Let us help you create a visual language that communicates the essence of your brand and connects with your customers on a deeper level.