Studio Offerings

Where meaning
becomes direction

Our services are designed to guide brands from clarity to expression, ensuring strategy, identity, and experience remain aligned at every stage.

A laptop and a smartphone display screens on white pedestals against a beige background. The laptop screen shows a website with a brown textured background and text about health and wellness. The smartphone screen displays a green background with a welcome message and a field to enter an email address.
Three large posters on a white wall advertising skincare products with images of smiling black women and bottles, with a sidewalk, street, and bus stop in the foreground.
A business card with the name Pamela Zapata, title Founder, CEO. The card features a large square with the text 'SOC I8TY' in white on a light blue background, and a smaller square with the initials 'S8' at the bottom. The background is dark brown.

At Essentielle Studio, our work is guided by Meaning Architecture™. Every engagement is designed to bring clarity before creation, so brands are built with intention rather than assumption.

Our services are structured to meet you where you are and support where you are going, from foundational clarity to fully expressed brand experiences.

Branding is more than
how something looks

A woman in a white robe applies skincare cream, with text overlay reading "Melanic Natural Skincare."
A bottle of made gentle hair and scalp oil with a label indicating lavender, rosemary, and eucalyptus scents, surrounded by a mauve scrunchie and a dark brown scrunchie, all resting on beige fabric.

Start with Clarity

Our services are structured to meet you where you are and support where you are going, from foundational clarity to fully expressed brand experiences.

the foundation

Meaning Architecture™ Intensive

If your brand feels unclear, scattered, or harder to explain than it should be, this is where you start. This intensive is designed for moments when your business has grown, shifted, or outpaced the foundation it was built on.

We’ll slow things down and get underneath the surface, clarifying what your brand stands for, who it’s for, and how it should be understood. By the end, you’ll have a clear strategic foundation that makes future decisions easier, more aligned, and far less reactive.

This work creates the clarity everything else depends on.

Explore the experience

Build upon your foundation

Once your meaning is clear, these offerings help you translate it into aligned decisions, visuals, and systems.


THE TRANSLATION

Visual Identity System

When your brand is evolving but your visuals no longer reflect where you’re headed, it’s time to bring everything into alignment.

This service is for brands that have done the thinking and are ready to express it visually. We’ll translate your strategy into a cohesive visual system that supports clarity, consistency, and growth, from logos and typography to color and creative direction.

The result is an identity that looks intentional, feels aligned, and can evolve with you.

    • Visual Strategy & Creative Direction to guide every design decision

    • Custom Logo Suite with versatile variations for digital and print

    • Curated Color Palette & Typography System designed to reflect your positioning and story

    • Launch Graphic to help introduce your new identity with impact

    • Comprehensive Brand Guidelines for maintaining consistency and confidence as you scale

    • Optional Brand Enhancements
      Depending on your project scope, we may include supporting visual elements like brand patterns, custom icons, or expanded documentation to enrich your identity system.

Starting at $3,500

Timeline: 1-2 weeks

Inquire

Branded Experiences

Meaning Continuum

As your brand grows, it needs to show up consistently across more places and more moments.

This offering supports brands as they extend their identity into websites, packaging, print, and digital touchpoints. Instead of treating each piece as a one off, we approach everything as part of a connected system, so your brand experience stays cohesive as it expands.

This work ensures that nothing feels random or disconnected as your brand continues to grow.

    • Website Design

    • Packaging Design

    • Social Media Templates

    • Presentation Slides & PDFs

    • Digital & Print Collateral

    • Branded Merchandise

    • Event Creative direction

    • & More!

Custom quoted based
on scope and timeline

Inquire

Refine your direction

Sort through ideas, decisions, or shifts and leave with a clearer sense of where to focus next.

Strategic support

Meaning Alignment Session

Sometimes you don’t need a full project. You just need to talk it through.

This one on one session is for moments when you’re feeling stuck, uncertain, or caught between directions. Maybe you’re making a decision, refining your positioning, or sensing that something is off but can’t quite name it yet.

We’ll use the time to unpack what’s happening, identify what matters most, and bring clarity to the next step so you can move forward with confidence.

    • Pre-Call Questionnaire to clarify your goals and maximize our time

    • 60-Minute 1:1 Session focused on your specific brand or creative challenge

    • Tailored Recommendations to bring direction and clarity

    • Detailed Meeting Notes summarizing insights and next steps

Starting at $350

Timeline: 1-2 Days

Inquire

Frequently
Asked
Questions

Have another question? Send us an email at hello@theessentiellestudio.co.

  • If you are feeling unsure, stuck, or overwhelmed by options, the Meaning Architecture Intensive is often the best place to start. It creates clarity around what your brand truly needs before moving into visuals, systems, or execution.

    If you are not ready for a full intensive, a Meaning Alignment Session is also a great starting point. This consultation-style session allows us to talk things through, assess where you are, and identify the most aligned next step. From there, we can determine the right path forward together.

  • Yes! Strategy provides the meaning and direction that visuals are built from. Without it, design decisions can feel subjective or disconnected. Our process ensures that visual identity and web design are rooted in clear positioning, language, and intent so everything works together cohesively.

  • To begin, you will complete the inquiry form on our site. You can expect a response within 1 to 2 business days.

    If your project is a good fit, you will be invited to a discovery call. Following that conversation, a detailed proposal outlining scope, timeline, and next steps will be sent for review.

  • Project start dates depend on current availability and the scope of work, and are on a first-come-first-serve basis.

  • Yes. All projects on put on 2 or 3 part payment structure. This allows you to move forward confidently while balancing your investment throughout the process. If you have specific needs or questions around payment structure, you are welcome to note that in your inquiry.

    Please note, a non-refundable deposit in required to complete booking.

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

Let’s make it happen

Create the brand experience
your vision deserves

We partner with brands ready to build with clarity and intention, aligning meaning, expression, and experience from the ground up.

Get Started