Studio Offerings

Where strategy meets story

We craft intentional, story-driven brand identities that bridge vision and expression, helping you bring your purpose to life through meaningful design, clarity, and cultural depth.

At Essentielle Studio, we help visionary founders transform abstract ideas into brands that feel intentional, cohesive, and rooted in purpose. Our process blends strategic thinking with creative direction to ensure every visual, word, and detail reflects your story with clarity and soul.

A laptop and a smartphone display screens on white pedestals against a beige background. The laptop screen shows a website with a brown textured background and text about health and wellness. The smartphone screen displays a green background with a welcome message and a field to enter an email address.
Three large posters on a white wall advertising skincare products with images of smiling black women and bottles, with a sidewalk, street, and bus stop in the foreground.
A business card with the name Pamela Zapata, title Founder, CEO. The card features a large square with the text 'SOC I8TY' in white on a light blue background, and a smaller square with the initials 'S8' at the bottom. The background is dark brown.
A bottle of made gentle hair and scalp oil with a label indicating lavender, rosemary, and eucalyptus scents, surrounded by a mauve scrunchie and a dark brown scrunchie, all resting on beige fabric.
A woman in a white robe applies skincare cream, with text overlay reading "Melanic Natural Skincare."

Studio Offerings

Every brand we build begins with strategy. Explore our core offerings below, each designed to bring your vision to life with intention, focus, and meaning.

Brand Strategy

For founders and teams seeking alignment, clarity, and focus. This service uncovers the heart of your brand to create a foundation for intentional growth. Through collaborative strategy sessions, we translate your story into direction, helping you make confident, informed decisions about your visual identity and marketing moving forward.

    • Brand Strategy & Creative Direction to guide every design decision

    • Custom Logo Suite with versatile variations for digital and print

    • Curated Color Palette & Typography System designed to reflect your positioning and story

    • Launch Graphic to help introduce your new identity with impact

    • Comprehensive Brand Guidelines for maintaining consistency and confidence as you scale

    • Optional Brand Enhancements
      Depending on your project scope, we may include supporting visual elements like brand patterns, custom icons, or expanded documentation to enrich your identity system.

Starting at $1,500

Timeline: 2-3 weeks

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Brand Identity

For founders and teams launching or rebranding with intention. We design story-driven, strategy-backed brand identities that reflect who you are and where you’re going. Each element is crafted to bring your vision to life with clarity, cohesion, and confidence.

    • Brand Vision Questionnaire to uncover the story, values, and aspirations behind your brand

    • 1:1 Strategy Session to clarify your positioning, audience, and messaging direction

    • Working Brand Strategy Document outlining your purpose, audience insights, and brand pillars

    • Guided Recommendations for aligning your identity, content, and communication

    • Optional Strategy Deliverables
      Depending on your project scope, you may receive additional assets such as a strategy presentation deck or meeting recaps to support stakeholder alignment or future implementation

Starting at $3,500

Timeline: 4–6 weeks

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Creative Consulting

For founders and teams seeking clarity or a fresh, strategic perspective. This 1:1 session is designed to help you problem-solve, refine your direction, or gain insight into your brand’s next move. Whether you’re preparing to launch or recalibrating an existing brand, we’ll focus aligning your vision with your visuals.

    • Pre-Call Questionnaire to clarify your goals and maximize our time

    • 60-Minute 1:1 Session focused on your specific brand or creative challenge

    • Tailored Recommendations to bring direction and clarity

    • Detailed Meeting Notes summarizing insights and next steps

    • Optional Post-Session Support for deeper guidance or action plans

Starting at $250

Timeline: 1-2 Days

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Custom Add-Ons

For teams seeking cohesive brand extensions. Enhance your visual identity with supporting creative assets designed to keep your brand consistent across every touchpoint. These add-ons are custom-quoted and available to extend your Brand Identity package or as standalone projects.

    • Print & Packaging Design

    • Social Media Templates

    • Presentation Slides & PDFs

    • One-Page Websites (for campaigns or launches)

    • Branded Merchandise

    • Event Creative direction

Custom quoted based on detail and timeline.

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Our Process

Our process is designed to bring clarity and confidence at every step.

We believe your brand should feel as grounded as it looks. From discovery to design, our framework is built to uncover your vision, articulate your story, and express it visually with intention.

A woman with braided hair reading a magazine while sitting on a stool in front of a gallery wall of black-and-white photographs, with a leafy plant in the background.

1 | ESSENCE

Establish Your Foundation 

We begin by uncovering the heart of your brand through collaborative discovery. Together we’ll clarify your brand’s purpose, audience, tone, and positioning to build a strong strategic foundation that guides every creative decision.

2 | Expression

Bring Your Vision to Life

With strategy in place, we move into creative direction and design to bring visuals to the voice of your brand. This is where we develop your visual identity system rooted in meaning, emotion, and design clarity.

3 | experiecnce

Launch With Confidence

Once your brand is fully designed, we focus on seamless execution. From final file delivery to launch prep and support, we ensure you feel confident and equipped to share your brand with the world.

The brands we partner with don’t just gain visuals, they gain clarity, confidence, and connection.

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

Frequently Asked Questions

Have another question? Send us an email at hello@theessentiellestudio.co.

  • Yes! Flexible payment plans are available.
    For most projects, we offer a 3-part payment structure: 33% to begin, 33% at midpoint, and 34% upon completion before final delivery. This allows you to move forward confidently while balancing your investment throughout the process.

    Please note that all bookings require a non-refundable deposit to secure your project start date.

  • Project start dates are dependent on studio availability. We currently require a minimum of 3-4 weeks in advance for booking. Please fill out the client application/reach out early to learn about our current project openings.

  • After submitting an inquiry form, we’ll schedule an initial discovery call to talk about you, your business, and your branding needs. After the call, if we’re a good fit, we’ll send over a proposal with a custom quote based on our discussion. If you would like to accept the proposal, then we’ll move forward with signing your contract and collecting your initial deposit.

  • In general, you MUST have the basics of your brand concept established (what you do, why you're doing it, who you want to target, etc.) as we cannot create a brand strategy for you without these key details.

    A hired photographer and/or copywriter may be needed for brand photos and copywriting respectively. We recommend working with a copywriter for web copy for the best results. If you choose to work with a copywriter, please be sure that they are booked PRIOR to booking our design services as design builds off of established copy/messaging. If you choose to opt out please note that we only offer basic copywriting.

  • Yes, under certain circumstances. Upon chatting through our discovery call, we will assess your current branding and assets to see if we are able to work with them. We would require that all branding and brand photography be complete in order to pursue this service.

  • At this time, we use Squarespace for our web design process.

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Let’s make it happen

Create the brand experience your vision deserves.

We blend clarity, strategy, and design to craft brands that feel aligned, elevated, and ready to inspire connection with the people you’re here to impact.

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