Studio Offerings

Creative direction meets intentional design

We craft elevated brand experiences from identity to execution, designed to bring your vision to life with clarity, cohesion, and creative soul.

Branding that reflects who you are and where you're going

The Essentielle Studio helps founders, teams, and organizations bring their brand to life through strategy-led design and thoughtful execution. Whether you're launching something new or evolving an existing presence, we guide you with clarity, creative direction, and visual storytelling so your brand not only looks beautiful but feels aligned, grounded, and built to last.

Studio Offerings

Brand Identity

For founders and teams launching or rebranding with intention.We craft elevated, strategy-led brand identities that align who you are with where you're going, rooted in clarity and designed to scale with you. This immersive experience includes brand discovery, creative direction, and a refined visual identity system.

Includes:

BRAND STRATEGY & CREATIVE DIRECTION

CUSTOM LOGO SUITE

COLOR PALETTE & TYPOGAPHY SELECTION

LAUNCH GRAPHIC

BRAND GUIDELINES DOCUMENT

Starting at $4,500 | Timeline: 4–6 weeks

Website Design & Development

For brands ready for a cohesive, conversion-driven digital presence. We design and develop intentional websites that reflect your brand’s essence. Whether you're launching a product, service, or experience, we’ll help you show up beautifully and confidently online.

Includes:

4-6 PAGE CUSTOM SQUARESPACE WEBSITE

RESPONSIVE MOBILE DESIGN

RECODED WALKTHROGH TUTORIAL

POST-LAUNCH SUPPORT

Starting at $6,500 | Timeline: 5-8 weeks

Event & Launch Experience

For those creating meaningful, branded experiences! We help bring your brand to life across every touchpoint through elevated visual direction and thoughtfully designed materials. From signage and programs to takeaways and digital assets, we create cohesive, impactful experiences that reflect your brand. Ideal for organizations, creatives, or teams hosting gatherings and brand moments. Virtual support is available to help guide your planner or team in executing the vision seamlessly.

Includes:

EVENT BRANDING & VISUAL SYSTEM

PRINTED/DIGITAL COLLATERAL

VENDOR-READY PRINT FILES

OPTIONAL VIRTURAL CREATIVE DIRECTION (PRE-EVENT SUPPORT)

Starting at $3,500 | Timeline: Custom based on event date

Brand Starter Intensive

For early-stage brands who need a refined, typography-led identity to launch with clarity. This is a streamlined brand experience with just the essentials. Perfect for founders just starting out or testing a new concept.

Includes:

TEXT-BASED PRIMARY LOGO

ICON/SUBMARK VARIATION

COLOR PALETTE & TYPOGAPHY SELECTION

MINI VBRAND GUIDELINES DOCUMENT

Starting at $2,800 | Timeline: 1-2 weeks

Custom Add-Ons

Need something unique? We offer creative support through a range of print and digital add-ons to complement your brand. These are custom quoted based on project needs and detail. These can also be added to any Signature Service to extend your brand experience across packaging, presentations, or campaigns.

Available Add-Ons:

PACKAGING & LABEL DESIGN

PRESENTATION SLIDES & PDFS

PRINTED & DIGITAL COLLATERAL

SOCIAL MEDIA BRAND KITS

CREATIVE CONSULTING

Custom quoted based on detail and timeline.

Our Process

Our process is designed to bring clarity and ease at every step

From vision to execution, we guide you through a simple three-part approach that makes the branding journey feel thoughtful, collaborative, and beautifully aligned.

1 | ESSENCE

Establish Your Foundation 

We begin by uncovering the heart of your brand through collaborative discovery. Together we’ll clarify your brand’s purpose, audience, tone, and positioning to build a strong strategic foundation that guides every creative decision.

2 | Expression

Bring Your Vision to Life

With strategy in place, we move into creative direction and design. This is where we develop your visual identity—logo, color palette, type system, and collateral—translating your essence into a refined, cohesive brand presence.

3 | experiecnce

Launch With Confidence

Once your brand is fully designed, we focus on seamless execution. From final file delivery to launch prep and support, we ensure you feel confident and equipped to share your brand with the world.

Client love

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

Frequently Asked Questions

Have another question? Send us an email at hello@theessentiellestudio.co.

  • Yes! Botpayment plans are available for clients seeking flexible arrangements or ongoing support. During our discovery call, we’ll customize an option that aligns with your project type and timeline needs.A non-refundable deposit is required for booking.

    *Licensed ownership of project assets will be granted after payments are complete.

  • Project start dates are dependent on studio availability. We currently require a minimum of 3-4 weeks in advance for booking. Please fill out the client application/reach out early to learn about our current project openings.

  • After submitting an inquiry form, we’ll schedule an initial discovery call to talk about you, your business, and your branding needs. After the call, if we’re a good fit, we’ll send over a proposal with a custom quote based on our discussion. If you would like to accept the proposal, then we’ll move forward with signing your contract and collecting your initial deposit.

  • In general, you MUST have the basics of your brand concept established (what you do, why you're doing it, who you want to target, etc.) as we cannot create a brand strategy for you without these key details.

    A hired photographer and/or copywriter may be needed for brand photos and copywriting respectively. We recommend working with a copywriter for web copy for the best results. If you choose to work with a copywriter, please be sure that they are booked PRIOR to booking our design services as design builds off of established copy/messaging. If you choose to opt out please note that we only offer basic copywriting.

  • Yes, under certain circumstances. Upon chatting through our discovery call, we will assess your current branding and assets to see if we are able to work with them. We would require that all branding and brand photography be complete in order to pursue this service.

  • At this time, we use Squarespace for our web design process.

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Build a brand that feels like you—and speaks to who you’re becoming.

With thoughtful strategy and intentional design, we craft visual experiences that reflect your essence and inspire meaningful connection with the people you’re here to serve.