Studio Offerings

Strategic visual solutions that bring your visions to life

Branding that feels true to you and moves with the future you're building

The Essentielle Studio is here to help you step into your next chapter with a brand that’s clear, intentional, and aligned. Whether you're starting fresh or evolving something already in motion, we create brand experiences that reflect who you are and where you're going. Our work blends strategy, design, and creative direction to bring your ideas to life in a way that feels grounded, beautiful, and true to you.

Studio Offerings

Creative Consulting

The Essentials

Get clear before you commit! If you’re not quite ready for a full rebrand but know something needs to shift, this one-on-one strategy session is your space to pause and refocus. Together, we’ll uncover what’s working, what’s no longer aligned, and where you’re headed next. You’ll leave with a stronger sense of direction, language to talk about your brand, and the clarity to move forward with intention.

Starting at $750 | Timeline: 1-2 weeks

    • Brand Carity Questionnaire

    • 90-min Brand Clarity session

    • Brand Framework Document

    • Mini roadmap with next steps

Design Intesnive

The Essentials

Strategic branding with a visual presence to match your evolution. A foundational brand package for the founder ready to level up! We combine strategy and intentional design to craft a cohesive visual identity that feels as elevated as your vision.

Starting at $2,800 | Timeline: 1-2 weeks

    • Brand Clarity Questionnaire

    • Creative Direction

    • Type-Based Logo Suite (Primary, Secondary, Submark)

    • Curated Color Palette + Brand Fonts

    • Brand Guidelines Manual

NEW SERVICE

Starter Essentials

Everything you need to show up aligned, polished, and ready to grow! This offering combines a strategic brand identity with a beautifully designed Squarespace website, giving you a cohesive, elevated presence across brand and web. It’s perfect for founders who are evolving and ready to confidently step into their next chapter with clarity, consistency, and style.

Starting at $3,500 | Timeline: 4-6 weeks

  • Band Identity

    • Brand Clarity Questionnaire

    • Brand strategy foundation

    • Creative Direction

    • Type-Based Logo Suite (Primary, Secondary, Submark)

    • Curated Color Palette + Brand Fonts

    • Brand Guidelines Manual

    Web Design & Development

    • 1-2 Page Website Design + Development (Squarespace)

    • Basic Copywriting + SEO

    • Recorded Walkthrough & Tutorial

    • Post-Launch support

brand identity

The Signature

A complete transformation for your next chapter of leadership! This full-scale brand build combines deep strategy, visual identity, and creative direction to help you step into your next level with clarity, confidence, and a brand that truly reflects your evolution.

Starting at $3,500 | Timeline: 4-6 weeks

    • Brand Clarity Questionnaire

    • Full Brand Strategy Development

    • Creative Direction

    • Custom Logo Suite (Primary, Secondary, Submark, and brand patterns [if applicable])

    • Curated Color Palette + Brand Fonts

    • Brand Guidelines Manual

    • Brand launch graphic kit

Web design

The Site Suite

A complete transformation for your next chapter of leadership. This full-scale brand build combines deep strategy, visual identity, and creative direction to help you step into your next level with clarity, confidence, and a brand that truly reflects your evolution.

Starting at $5,000 | Timeline 4-6 weeks

    • Website strategy consultation + roadmap

    • 4-5 Page Website Design + Development (Squarespace)

    • Mobile Optimization

    • Basic Copywriting + SEO

    • Recorded Walkthrough & Tutorial

    • Post-Launch support

    • App Integration Support

NEED Marketing materials, Packaging, or SOMETHING ELSE? Reach out to us to Inquire about special projects!

Our Process

We understand building your brand’s visual presence can be daunting. That's why we've simplified the process into 3 easy steps.

1 | Discover

Establish Your Foundation 

First, we start with building your visual strategy for your business. Then, through close collaboration, we will work to establish your brand foundation by understanding your business's brand positioning, ideal audience, and ideal visual presentation.

2 | Design

Create Your Essentials

After we’ve established your brand’s foundation, we dive into the conceptualization of your brand’s visual identity to curate unique visuals that will bring your vision to life. Through thoughtful rounds of refinement, we will tailor your brand to perfection!

3 | Deliver

Implement Your Visuals

Once we have curated all your essentials, it’s time to prepare for delivery! We will help you get ready to showcase your new branding by curating all your project deliverables and setting you up with the necessary resources for your success.

Client love

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

Frequently Asked Questions

Have another question? Send us an email at hello@theessentiellestudio.co.

  • Yes! We know that branding is an investment in your business and want to make this process easily accessible. Every project is put on a payment plan. Number of payments is determined by project timeline. A non-refundable deposit is required for booking.

    *Licensed ownership of project assets will be granted after payments are complete.

  • Project start dates are dependent on studio availability. We currently require a minimum of 2-3 weeks in advance for booking. Please fill out the client application/reach out early to learn about our current project openings.

  • After submitting an inquiry form, we’ll schedule an initial discovery call to talk about you, your business, and your branding needs. After the call, if we’re a good fit, we’ll send over a proposal with a custom quote based on our discussion. If you would like to accept the proposal, then we’ll move forward with signing your contract and collecting your initial deposit.

  • In general, you MUST have the basics of your brand concept established (what you do, why you're doing it, who you want to target, etc.) as we cannot create a brand strategy for you without these key details.

    A hired photographer and/or copywriter may be needed for brand photos and copywriting respectively. We recommend working with a copywriter for web copy for the best results. If you choose to work with a copywriter, please be sure that they are booked PRIOR to booking our design services as design builds off of established copy/messaging. If you choose to opt out please note that we only offer basic copywriting.

  • Yes, under certain circumstances. Upon chatting through our discovery call, we will assess your current branding and assets to see if we are able to work with them. We would require that all branding and brand photography be complete in order to pursue this service.

  • At this time, we use Squarespace for our web design process.

NOW BOOKING

Build a brand that feels like you—and speaks to who you’re becoming.

With thoughtful strategy and intentional design, we craft visual experiences that reflect your essence and inspire meaningful connection with the people you’re here to serve.