strategist by craft,

artist at heart.

Alexandra Dumebi is a brand strategist, creative director, and speaker who helps visionary founders, creatives, and culturally rooted brands get clear on what they’re building and shape it into brands, stories, and experiences people can feel. She is the founder of Essentielle Studio, the branding consulting practice she started in 2020.

Her path started long before strategy. As a kid she taught herself to draw, filling sketchbook after sketchbook from the fourth grade on, and that curiosity about why some things simply feel right led her to study marketing at The Ohio State University. Over the years she kept noticing the same thing: most brands don’t struggle because of how they look. They struggle because the work underneath was never done. That belief is at the heart of Meaning Architecture™, her approach to building brands that start with meaning, so every creative choice has something true to stand on.

Since founding Essentielle, she has partnered with more than 50 businesses ranging from creator-led brands like Corecet and the talent agency Society18 to Made Gentle, a natural hair care line that went on to earn retail placement at Walmart and Amazon. For two years she also served as Head of Branding for Ghana Girls Connect, a cultural women’s nonprofit. There she repositioned Ten Thousand, a women’s networking summit, as their organization’s signature event and helped grow attendance from 50 to more than 100 guests. Today she brings that same thinking into rooms full of people through her talks and workshops, including The Power of Strategic Branding, Visual Voice, and The Art of Branding You.

She is currently pursuing her MBA in Digital Marketing at the Gies College of Business, expanding the skills behind her creative work and preparing to lead brand and creative strategy at a larger scale.

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Speaking &
Collaborations

Beyond client work, Alexandra is always open to new conversations. Whether it’s a speaking engagement, a workshop, a brand collaboration, or a creative partnership, she’d love to hear from you if it aligns with her values and vision.

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Client Love

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH