ABOUT THE STUDIO 

Where story meets strategy and design brings it to life.

A woman with long braided hair smiling as she organizes photographs on a workspace with a silver laptop, in a room with white walls and small pictures hanging on the wall.

Branding is more than aesthetics — it’s a reflection of your growth, your voice, and the future you’re building.

Essentielle Studio is a strategy-led brand studio and consultancy dedicated to helping founders and organizations bridge the gap between clarity and creative expression.

Our process blends thoughtful strategy, creative direction, and refined design to bring your brand’s story to life with depth and purpose. We specialize in intentional brand identities that are rooted in meaning and built to connect with people and built to last.

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At Essentielle Studio, we partner with visionary founders to create meaningful, story-driven brand experiences that go beyond visuals. Whether you’re building from the ground up or evolving what exists, our goal is to bring alignment to your message, clarity to your direction, and authenticity to your brand expression.

We believe that when your brand feels like you, it naturally connects, unlocking confidence, creativity, and connection in every space you show up.

How we can help
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Our Core Beliefs

At Essentielle Studio, how we work matters just as much as what we create. Our philosophy is built on clarity, connection, and intention — guiding every project from concept to completion.

  • When your brand reflects who you are and where you’re going, it becomes easier to show up fully. We believe in building brands that feel aligned inside and out so you can lead with clarity and self-assurance.

  • Beautiful design means nothing without meaning. Every creative choice we make is rooted in thoughtful strategy, intentional decisions, and a deep understanding of your vision and audience.

  • We don’t believe in transactional design. Our process is collaborative, intuitive, and grounded in relationship. We listen first, guide with care, and co-create with you, not just for you.

  • You’re not static! And your brand shouldn’t be either. We design systems and visuals that evolve with you, so your brand always feels like an honest reflection of where you are and what you’re building.

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A woman with braided hair wearing a white long-sleeve top, sitting at a desk with an open Apple MacBook, reading or reviewing papers. Behind her on the white wall are various small pictures and photographs, including images of women, abstract art, and nature.
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MEET THE FOUNDER

Hi, I’m Alexandra

FOUNDER & CREATIVE DIRECTOR

My creative journey began with a love for storytelling and design. But over time, I realized the true power of branding lies in meaning.

Today, I partner with founders and organizations to build brands that feel as good as they look: intentional, clear, and deeply connected to who they are. My background in consulting, strategy, and design allows me to merge creative vision with structured clarity — a blend that’s become the foundation of Essentielle Studio’s approach.

I believe branding should do more than make you look polished. It should make you feel aligned. Every brand we build is guided by clarity, creative integrity, and a deep respect for your story.

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I’VE BEEN FEATURED IN:

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Client Love

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell