ABOUT THE STUDIO 

Breathing life into your passion through design

A woman with long braided hair smiling as she organizes photographs on a workspace with a silver laptop, in a room with white walls and small pictures hanging on the wall.

Branding is more than visuals, it’s a reflection of your growth, your voice, and the future you’re building.

Essentielle Studio is a strategy-first brand and design studio dedicated to helping founders and organizations bring their brands into alignment, with clarity, care, and creative intention.

We specialize in emotionally resonant brand experiences that go beyond surface-level design. Every brand we build is rooted in thoughtful strategy, refined design, and a deep respect for the people behind the vision.

We believe that when your brand feels like you, it unlocks the confidence to show up more fully and the clarity to grow with intention.

A person working on a laptop, designing or editing packaging or product labels on the screen.

At Essentielle Studio, we partner with founders who are evolving. Whether you're pivoting, scaling, or stepping into new visibility, we help you create an intentional brand that aligns with your vision and supports your next move.

Through a blend of brand strategy, visual identity, and creative direction, we craft brands that feel clear, considered, and deeply connected to who you are.

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Our Core Beliefs

At Essentielle Studio, how we work matters just as much as what we create. Our process is rooted in care, clarity, and creative intention, and guided by values that prioritize alignment over aesthetics alone. These core beliefs shape every client experience and remind us why we do this work in the first place.

  • When your brand reflects who you are and where you’re going, it becomes easier to show up fully. We believe in building brands that feel aligned inside and out so you can lead with clarity and self-assurance.

  • Beautiful design means nothing without meaning. Every creative choice we make is rooted in thoughtful strategy, intentional decisions, and a deep understanding of your vision and audience.

  • We don’t believe in transactional design. Our process is collaborative, intuitive, and grounded in relationship. We listen first, guide with care, and co-create with you, not just for you.

  • You’re not static! And your brand shouldn’t be either. We design systems and visuals that evolve with you, so your brand always feels like an honest reflection of where you are and what you’re building.

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A woman with braided hair wearing a white long-sleeve top, sitting at a desk with an open Apple MacBook, reading or reviewing papers. Behind her on the white wall are various small pictures and photographs, including images of women, abstract art, and nature.
A woman with long braided hair poses in front of a mirror, smiling at the camera, wearing a white long-sleeve shirt and jeans.

MEET THE FOUNDER

Hi, I’m Alexandra

FOUNDER & VISUAL STRATEGIST

My creative journey began as a self-taught artist and lover of thoughtful aesthetics, drawn to the kind of visuals that make people feel something. What started as pure curiosity eventually evolved into The Essentielle Studio: a space where strategy and creativity come together to help founders build brands that are aligned, intentional, and built for growth.

At Essentielle Studio, I partner with purpose-driven entrepreneurs to uncover the heart of their vision, clarify their message, and design brand identities that reflect who they are and where they’re headed.

I believe branding is more than just how your business looks, t’s how it feels, what it communicates, and the space it holds for the people you’re here to serve. Every project is guided by clarity, creative integrity, and a deep respect for your story.

I’VE BEEN FEATURED IN:

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Client Love

  • "She took the time to really understand our vision and passion..."

    “Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

    — Alexus Haynie | Founder of Made Gentle Beauty

  • "...a brand identity that truly captures the essence of our values."

    Throughout the entire branding journey, The Essentielle Studio was thoughtful, creative, and an absolute joy to work with. Alexandra was always patient and collaborative, which resulted in a brand identity that truly captures the essence of our values. I am thrilled and immensely thankful for the vision and professionalism provided by The Essentielle Studio.

    — Marcell Snodgrass | Founder of EVNTH

  • "She listens attentively to your desires and you can see it well delivered through the designs she creates..."

    “The Essentielle Studio truly transforms thought into vision and vision into reality. I appreciate Alexandra for not holding back on her gift/skillset and providing solutions in areas that I was not 100% sure on. She listens attentively to your desires and you can see it well delivered through the designs she creates. So happy to have found her and I would work with her again in a heartbeat!”

    — Uloma Okoro | Founder of Our Good Home

  • "I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered."

    It was a dream experience working with Alexandra and The Essentielle Studio! Her designs are amazing, and I love the intentionality she puts behind the work. She created exactly what I wanted, and worked tirelessly to make sure my website felt like me. The questions she asked made me think about my brand and website through a new framework that was incredibly beneficial. I always felt like I knew exactly where we were in the process, what was needed from me, and all my feedback or questions were quickly implemented or answered. I cannot recommend her enough!

    — Nidhi Bhatt | Founder of MPD & Daughters

  • "...she created an environment that allowed for effective collaboration...”

    Working with Alexandra was wonderful. Throughout the project, she created an environment that allowed for effective collaboration. She was also very receptive to feedback and did an amazing job meeting our needs. It was a pleasure working with her.

    — Shana, Monique, & Derick | Founders of Soulwell