About the client
Made Gentle is a natural hair care company helping modern, eco-conscious people of color to obtain healthy hair by providing natural and high-quality products made gently.
Scope of Work:
Brand Identity Design
Social Media Design
Product Packaging Design
Brand Identity
Alexus, the Founder of Made Gentle, and her dedicated team were in search of a brand identity that not only effectively represented their business's mission but also captivated their target audience.
Being a specialized natural hair care company, it was imperative for Made Gentle's brand visual identity to authentically embody the gentle nature of their products, while simultaneously appealing to their eco-conscious customers. With meticulous attention to detail, we created a visual representation that not only resonated with their audience but also exuded a sense of luxury and sophistication in its overall design.
The Packaging
To maintain the luxurious feel that we aimed for, we carefully crafted a sleek and minimal design for both the product label and box. We worked to ensure that the packaging tied back to our natural aesthetic. By incorporating elements for the shipping materials, we created a cohesive and harmonious look that perfectly encapsulates our brand essence. Our main focus was to draw the eye directly to the prominent name and logo of Made Gentle, evoking immediate recognition among our target audience.
Brand Experience Enhancements
To further enhance Made Gentle’s brand experience and ensure a consistent visual presence across all their online platforms, we crafted a collection of bespoke social media templates. By tailoring these elements to align seamlessly with their unique brand identity, we enabled Made Gentle to effectively engage with their target audience while fostering growth and success for their flourishing business.
