About the client

Our Good Home is a wellness-centered design agency that aids in the promotion and advocacy of affirmation, mindfulness, and self-care.

Scope of Work:

Brand Identity Design

Social Media Design

Product Design

Brand Identity

We provide a platform to help women of color who are neuron-divergent or struggling with mental health practice mindfulness and think deeper about the relationship between their environment and well-being.

The Packaging

To maintain the luxurious feel that we aimed for, we carefully crafted a sleek and minimal design for both the product label and box. We worked to ensure that the packaging tied back to our natural aesthetic. By incorporating elements for the shipping materials, we created a cohesive and harmonious look that perfectly encapsulates our brand essence. Our main focus was to draw the eye directly to the prominent name and logo of Made Gentle, evoking immediate recognition among our target audience.

Brand Experience Enhancements

To further enhance Made Gentle’s brand experience and ensure a consistent visual presence across all their online platforms, we crafted a collection of bespoke social media templates. By tailoring these elements to align seamlessly with their unique brand identity, we enabled Made Gentle to effectively engage with their target audience while fostering growth and success for their flourishing business.

“Alexandra is truly a Gem! From the beginning to the end, Alexandra hit the mark! She took the time to really understand our vision and passion. She required us to dig deep and really think about our brand from the various perspectives. With our answers, Alexandra curated our Brand Identity. The first brand presentation she sent over brought happy tears to my eyes because it allowed me to see my vision as a reality! I am so grateful for our time working together and will definitely recommend The Essentielle Studio to those looking to take their brand to the next level. Working with Alexandra was a collaborative dream! Our entire team loved working with Alexandra!”

ALEXUS HAYNIE, FOUNDER OF MADE GENTLE

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