About the client
Soulwell is an online marketplace for health and lifestyle. It helps BIPOC find trusted wellness products, services, and content that suit their needs. Their goal is to create a platform where communities of color can take care of themselves and live well.
Scope of Work:
Brand Strategy
Visual Identity Design
Website Design & Development
Social Media Design
Marketing Collateral
Visual Identity
Shana, Monique, and Derick, the founders, were looking to create a brand identity to help them stand out in the wellness space while also embracing their target audience's unique culture and community. Through strategic design, we are collaborating closely with them to create a brand identity that not only resonates deeply with their target audience but also provides a transformative and empowering experience, enabling individuals to embark on a holistic journey of self-discovery, growth, and well-being.
Our collective aim was to craft a brand identity that encompasses not just the visual aesthetics but also the essence of their values, heritage, and aspirations, ensuring that their platform becomes a trusted haven where individuals from communities of color can find inspiration, support, and a sense of belonging as they navigate their own personal wellness journeys. Together with Shana, Monique, and Derick, brought their vision to life, forging a brand that will empower and uplift communities of color, transforming wellness into a vibrant celebration of culture, community, and self-care.
The Website
The website for the SoulWell team was designed as an integral element in their overall brand experience. It serves as a vital informational hub for prospective users, providing them with valuable insights into the application's functionalities. Additionally, it caters to aspiring practitioners who are eager to explore ways to become more involved in the SoulWell community.
When creating the SoulWell website, our primary objective was to create a seamless, user-friendly interface that would enable the audience to effortlessly access the required information. Simultaneously, the design magnificently exemplifies the essence of the brand, emanating a sense of tranquility and warmth, ultimately inviting visitors to embark on their wellness journey with SoulWell.
Special thank you to Oxford Comma Co. for collaborating with us to create the website copy.
Brand Experience Enhancements
To further enhance SoulWell's brand experience and solidify their presence in the market, we expanded into other avenues of audience interactions. In addition to a website, we designed and developed custom social media and email marketing templates. These templates were crafted to align with SoulWell's brand identity, ensuring consistency and a seamless customer experience across all touchpoints.
