About the client
Daddies and Daughters Co. is a children’s book company with the mission to showcase the positive relationships of Black men and families through thoughtfully written and uplifting stories for the entertainment of black children.
Scope of Work:
Brand Strategy
Visual Identity Design
Website Design & Development
Social Media Design
Marketing Collateral
Visual Identity
Assiatou was looking to create a brand identity to showcase her mission of shedding a positive light on the loving bond between Black Fathers and their daughters and sons. Through strategic design, we are collaborating with them to create a brand identity that brings to life the whimsical nature of her business.
The Website
The website for Daddies and Daughters Co would serve as a storefront for selling their primary product, Daddies and Daughter Stick Together. For the website design, we went with a simple, yet illustrative for an easy shopping experience. The website features illustrative elements throughout each page to enhance our playful aesthetics.
Brand Experience Enhancements
For an added brand experience, we created social media marketing templates for an on-brand social media experience. As an added bonus we’ve included apparel conceptualization
