About the client

Soul Rooted is an alternative wellness brand educating young Black people on the deeper meaning of wellness beyond typical self-care practices.

Scope of Work:

Visual Identity Design

Social Media Design

Visual Identity

Through their brand, they show wellness in a more holistic view that includes anything and everything done for the overall well-being of the self.

Lauren, the founder, was looking for a major refresh of her wellness brand. Since changing her business’s name, she also wanted a unique brand identity to match. We collaborated with her to create a unique symbolic brand identity that strayed away from the traditional wellness earthy aesthetic to bring a more meaningful identity that connected with her audience and represented the depth of her brand’s mission.

Brand Experience Enhancements

To further enhance Soul Rooted’s brand experience, we crafted a collection of bespoke social media templates to aid in spreading awareness of their brand and information about their mission. As an added bonus, we’ve included merchandise conceptualization.

“Working with Alexandra has been a pleasant experience. From the beginning, Alexandra set the expectation on how communication will go which is important during this process. I like that certain questions were asked ahead of time to understand the personality of the client. The icing on the cake was the presentation to roll out the final product. Highly recommend Alexandra!”

Lauren | Founder of Soul Rooted

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