About the client
Soul Rooted is an alternative wellness brand for black men and women striving to educate young Black people on the deeper meaning of wellness beyond yoga or typical self-care practices.
Scope of Work:
Visual Identity Design
Social Media Design
Visual Identity
Through their brand, they show wellness in a more holistic view that includes anything and everything done for the overall well-being of the self.
Lauren, the founder, was looking for a major refresh of her wellness brand. Since changing her business’s name, she also wanted a unique brand identity to match. We collaborated with her to create a unique symbolic brand identity that strayed away from the traditional wellness earthy aesthetic to bring a more meaningful identity that connected with her audience and represented the depth of her brand’s mission.
Brand Experience Enhancements
To further enhance Soul Rooted’s brand experience, we crafted a collection of bespoke social media templates to aid in spreading awareness of their brand and information about their mission. As an added bonus, we’ve included merchandise conceptualization.
