Society18
Society18 is a bicoastal talent and brand management agency built on equity and representation, connecting brands with a roster of diverse, multicultural creators. The studio returned to Society18 for a full brand refresh, a role that grew from the original identity work into new brand strategy, creative direction, visual identity, and branded collateral built for where the agency stands today.
We went back into the meaning behind the name itself, the way the number 1 speaks to the independence and confidence Pamela felt when she launched the company, and the way the number 8 speaks to the balance and stability she wanted Society18 to represent for the creators it manages. That meaning still held, so the work became about giving it a home that could carry an agency operating at a bigger, more established scale.
From there the visual world took on more weight, literally. We moved the primary logo into a bolder, more confident typeface while keeping the serif "18" nested inside as the one detail that ties every era of the brand together. The palette matured alongside it, trading the softer neutrals for a grounded mix of olive, clay, and dusty blue that still nods to the calm and balance Society18 has always stood for, just with more presence behind it. That identity carried through into everything the brand touches day to day, so Society18 now reads as one confident, established agency rather than the company it was when it first came to us.
SCOPE OF WORK
Brand Strategy
Creative Direction
Visual Identity
Branded Collateral Design
