About the client
Society18 is a boutique influencer marketing and talent management agency built on a foundational belief that diversity in the creator economy is not a checkbox. It is a responsibility. They came back to the studio as a returning client at a point in their growth where the visual identity needed to catch up to the agency they had already become.
Scope of Work:
Visual Identity Design
Social Media Design
Digital & Printed Collateral
Brand Identity
Every brand carries a founding intention. For Society18, that intention was embedded in the name itself. The "18" was never arbitrary. The 1, a symbol of independence, new beginnings, and confidence. The 8, a symbol of balance, stability, and financial equity. The name was built to represent what society actually looks like and to manifest what the agency was committed to creating within it.
The refresh began there. Not with a new aesthetic direction, but with a question about what the brand needed to communicate now, to the creators they represent and the partners they work with, at this stage of their growth. The creative direction that emerged, named Elevated Aspiration, was the answer to that question expressed visually. A calming, airy essence grounded by modern structure. A color palette where the neutrals reflect the breadth of diversity Society18 champions, the blue speaks to independence and confidence, and the green holds the balance the agency was built to create. Every decision was traceable back to the meaning that was already there.
The Experience
For Society18’s brand refresh, we focused on creating a cohesive and elevated brand experience across key touchpoints. Our approach balanced modern aesthetics with functionality, ensuring consistency in their digital and print presence.
We designed custom social media templates to enhance their online presence, making content creation seamless while maintaining a polished and recognizable brand identity. Email signatures were crafted to add a professional and branded touch to client communications. Presentation designs were developed to align with their refined visual identity, ensuring their proposals and reports made a strong impact. Lastly, business cards were designed to reflect their elevated brand, leaving a lasting impression during networking and client interactions.
This refresh positioned Society18 for continued growth, ensuring their brand presence remains relevant, cohesive, and reflective of their industry expertise.
